Atlas · Sports
Atlas · Sports

Sports Lineup

Design dream lineups. Increase fan engagement.

Put the lineup card in every fan's hands. Sports Lineup lets supporters draft their dream roster for any team in any sport, then export and share it with your sponsor's logo baked in. Clubs that ship Lineup see +1,000% social engagement and a brand-new ad inventory their sponsors actually compete for.

Vital Metrics
Engagement
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Shares
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Sports
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Build lineups that break the internet.

The ultimate fan engagement weapon. Create stunning dream lineups across every major sport, draw tactical plays, and export branded graphics that drive +1,000% engagement.

Plan Tactical Plays

A play is a sequence, not a static diagram. Position the players, add a step, and set how long each phase runs — then play it back on the board and export the whole thing as video. Movement reads in seconds, whether it lands in a film session, a team channel, or a matchday broadcast.

  • Runs, passes, carries, shots, zones and cones
  • Opposition players and the ball, not just your own
  • Playback speed you set per phase
  • Your crest and partners on every export

From Bench to Board

Every player on the board with their number, photo and position, grouped the way your staff already thinks about the squad. Making a change is two taps — pick who comes off, pick who goes on, and the shape redraws around it.

The full squad grouped by position — defenders, midfielders, forwards and goalkeepers — each with a headshot and shirt number
The substitution dialog swapping a defender off for a centre defensive midfielder, showing both players and their positions

Every Sport, One Platform

From the pitch to the rink, the court to the gridiron — build dream lineups your fans will share, debate, and remember. Each sport gets its own authentic field, positions, and feel.

Multi-sport lineup builder showing NHL, NFL, NBA, and MLS
MLSNFLNBANHL

One Squad, Every Shape

Save your formations once and the same roster re-shapes between them — no re-drawing, no second tool. Templates carry across every team and every sport on the platform, so a shape you define stays consistent wherever it gets used.

  • Your templates, not a generic preset
  • Players animate between shapes
  • One shape, reused across every team

Sponsor Revenue Engine

Turn every lineup card into prime real estate. Scrolling sponsor banners — styled like the LED boards around the field — give your team a recurring revenue stream that lives directly in the app. Brands pay to be seen. You profit.

Your sponsor inventory · set your own numbers
$30,940
a season, unsold

1,547,000 sponsor impressions a season, across 7 slots.

Each slot is worth $4,420 a season — add a partner and it scales linearly.

* In-app impressions only. Every card a fan exports carries the same partners onto Instagram, X and TikTok — none of that reach is counted above.

Live On Field
NIKE
Just Do It
GATORADE
Is It In You?
ADIDAS
Impossible Is Nothing
RED BULL
Gives You Wings
TOYOTA
Let's Go Places
STATE FARM
Like A Good Neighbor
VERIZON
5G Built Right
BUDWEISER
King Of Beers
PEPSI
That's What I Like
MCDONALDS
I'm Lovin' It
NIKE
Just Do It
GATORADE
Is It In You?
ADIDAS
Impossible Is Nothing
RED BULL
Gives You Wings
TOYOTA
Let's Go Places
STATE FARM
Like A Good Neighbor
VERIZON
5G Built Right
BUDWEISER
King Of Beers
PEPSI
That's What I Like
MCDONALDS
I'm Lovin' It
NIKE
Just Do It
GATORADE
Is It In You?
ADIDAS
Impossible Is Nothing
RED BULL
Gives You Wings
TOYOTA
Let's Go Places
STATE FARM
Like A Good Neighbor
VERIZON
5G Built Right
BUDWEISER
King Of Beers
PEPSI
That's What I Like
MCDONALDS
I'm Lovin' It
MCDONALDS
I'm Lovin' It
PEPSI
That's What I Like
BUDWEISER
King Of Beers
VERIZON
5G Built Right
STATE FARM
Like A Good Neighbor
TOYOTA
Let's Go Places
RED BULL
Gives You Wings
ADIDAS
Impossible Is Nothing
GATORADE
Is It In You?
NIKE
Just Do It
MCDONALDS
I'm Lovin' It
PEPSI
That's What I Like
BUDWEISER
King Of Beers
VERIZON
5G Built Right
STATE FARM
Like A Good Neighbor
TOYOTA
Let's Go Places
RED BULL
Gives You Wings
ADIDAS
Impossible Is Nothing
GATORADE
Is It In You?
NIKE
Just Do It
MCDONALDS
I'm Lovin' It
PEPSI
That's What I Like
BUDWEISER
King Of Beers
VERIZON
5G Built Right
STATE FARM
Like A Good Neighbor
TOYOTA
Let's Go Places
RED BULL
Gives You Wings
ADIDAS
Impossible Is Nothing
GATORADE
Is It In You?
NIKE
Just Do It
Self-Serve Marketplace
Sponsors bid for slots. You set rates, terms, and approval rules.
Impression Tracking
Real-time analytics per sponsor. Prove ROI, justify rate increases.
Zero Ops Overhead
Auto-rotation, scheduling, and billing. Set it once and collect.

Drop-In Integration

9:41
●●●
Atlas FC App
Match Center
Open team app
Zero-friction install

Lineup Builder lives inside your existing mobile app — no new download, no second account, no migration. We ship the SDK, you ship the moment. Inherits your team's branding, auth, and analytics on day one.

One-line React, Vue, or vanilla JS embed
Automatically digests roster from your feed
Inherits your team's colors, fonts, and branding
All data stays in your fan ecosystem
Sponsor revenue directly to your account
Mobile, web, and TV-ready out of the box

Branded Exports

Every card exports watermarked in your colours — built for a phone screen, ready to share, with your partners riding along.

An exported Austin FC lineup card — the starting eleven on the pitch with player headshots, shirt numbers and sponsor marks along the base
Shared
Your Brand Here

Viral Engagement Machine

Lineups aren't just content — they're conversation starters. Fans debate, share, and engage at rates traditional posts can't touch.

Engagement vs. Standard Post+1,000%

Built for Every Screen

Desktop command centre, mobile-first fan experience. The same build, responsive down to the pixel.

The Lineup builder on desktop — setup and draw rails on the left, the pitch and starting eleven in the centre, and lineup actions on the right
Desktop
The same lineup on a phone — setup controls stacked above the pitch, with the squad list below
Mobile
Hand the pitch to the fans

Your sponsors want eyeballs.
Your fans want a feed they own.

Lineup ships with branded ad slots, watermark export, and a viral share loop teams have used to lift social engagement +1,000%. Drop it into your team app or run it as a standalone activation — every share generates organic reach that your brand and sponsors can actually own.

+1,000% engagement
Sponsor ad slots built-in
Watermark export
Mobile · web · TV

Gallery

Full Lineup
Squad List
Substitution
Player Editor
Drawing Tools
Play Sequencer
Play Library
Desktop Builder
Mobile Builder
Atlas · Field Notes

Frequently asked.

Real questions from buyers and integrators — straight answers.

01

What is Sports Lineup Builder?

A fan-engagement platform that lets supporters design their own dream lineups for your team or league, with drag-and-drop player cards, formation choice, and shareable export. Clubs using Lineup have seen +1,000% increases in social engagement during launch windows.

02

Can our sponsors appear in the lineup?

Yes — multiple advertising slots are built in, including a dynamic header banner, a scrolling sponsor list, and a branded export overlay that travels with the post when fans share to Instagram, X, or TikTok. Three sponsorable surfaces, every share.

03

Which sports does Lineup support?

Soccer (every major formation), American football, basketball, baseball, hockey, rugby, cricket, and esports rosters out of the box. Any sport with a roster and a formation can be onboarded — the builder is data-driven, not hard-coded per sport.

04

How does Lineup integrate with our existing app or website?

Lineup ships as either an embeddable widget (drop a script into your site) or a co-branded standalone page on your domain. Custom-domain hosting is supported, and the player roster syncs from your existing data feed.

05

Can fans share their lineups to social media?

Yes — one-tap export to Instagram Stories, X (Twitter), TikTok, Facebook, and direct download. Every export carries the team logo and your sponsor's watermark, so every share is a sponsor impression you can measure.

06

Do you provide engagement analytics for clubs and sponsors?

Yes. A real-time dashboard shows lineups created, exports, shares per platform, sponsor impressions, and the geographic distribution of fans engaging — the kind of measurable activation sponsors want to renew on.